
If you know the sign, you know the Boulevard.
This collection has one shirt, The Boulevard El Cajon Sign t-shirt, unisex. It's based on The Boulevard sign that hangs over El Cajon Boulevard, the long road that runs east from the middle of San Diego toward La Mesa and El Cajon. Locals just call it the Boulevard, and everyone knows which one you mean.
It's for people who live off the Boulevard, East County folks who drive it every day, and anyone who spent their twenties at its bars and taco shops. An El Cajon Boulevard shirt also makes a good gift for someone who moved away and misses the drive home.