La Jolla

La Jolla already acts like a luxury brand. We just made it official.

These La Jolla shirts include our Ferrari parody design on a t-shirt, tank top, and hoodie, and the La HOYA t-shirt for everyone who has heard a tourist pronounce the J. There's also a Windansea Shack t-shirt, named for the old palm-roofed surf shack on Windansea Beach. Bird Rock, the neighborhood at the south end of La Jolla, gets a Hard Rock parody on a t-shirt, tank top, hoodie, and baby bodysuit. The adult styles are all unisex.

These are for locals, for anyone who grew up near the Cove and moved inland, and for visitors who want a La Jolla t-shirt that didn't come from a gift shop with a sea lion on it.