
Hard Rock? Nah. Bird Rock. Warm enough for foggy marine layer mornings before the sun burns through.
This Bird Rock hoodie flips the Hard Rock Cafe logo into a love letter to La Jolla's most low-key coastal neighborhood. The red script reads 'Bird Rock' over a gold circle with 'La Jolla' inside. Bird Rock sits along La Jolla Boulevard in southern La Jolla, just down the coast from Windansea. It's for surfers coming out of the water after a sunset session, and for locals who walk to coffee in a hoodie no matter what the forecast says. It's also a La Jolla souvenir that doesn't look like one.
Our apparel is made just for you once you place an order, which may result in a slightly longer delivery time. We appreciate your patience!