Places in San Diego

San Diego is a bunch of small towns that argue with each other. We made shirts for most of them.

This collection puts our San Diego neighborhood shirts and landmark designs in one spot. It has t-shirts, tank tops, hoodies, and a few baby bodysuits for La Jolla, Bird Rock, Windansea, North Park, Normal Heights, Ocean Beach, Mission Beach, Carlsbad, Balboa Park, Potato Chip Rock, San Onofre, and El Cajon Boulevard. Several are parodies of big brand logos: North Park as North Face, Bird Rock as Hard Rock, Carlsbad as Champion, and La Jolla as Ferrari. Normal Heights gets Abnormal Heights, which locals already call it.

Start with your own neighborhood. Or buy one for the friend who still says they live in OB after moving to Clairemont. Visitors get a souvenir that's more specific than a generic San Diego shirt.